Try using custom tabs on your Video page. When you first create your business Video page, you'll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Your Video page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.
Do not hesitate to share links to other sites on Video. If you come across an article or a video your audience will be interested in, think about sharing it on Video. It is best to avoid sharing links to website you are in competition against or you could lose customers.
Buy a Video ad. You can target it by sex, age, geographical location and even likes. You may also use a given budget and do a lot or a little as you can manage. One of the advantages is that a long term commitment is not required. The advertisement can he halted at any time.
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you her latest blog should be posting.
Talk to your audience on your Video business page. If someone is taking time to write something on your Wall, you should answer them. It's similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Video page.
Try posting to Video at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.
Offer something in exchange for signing up on your Video page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.
There's a reason Video has become such a popular marketing tool. Every day, new people sign up for Video, and each one of them is another person you can reach out to. If you use Video to its fullest potential, you'll be unstoppable. Thanks to this article, you know just what to do.